Game Changers in Mobile Applications

Goldman Sachs estimates that by 2018 mobile spending will account for half of the total eCommerce spending, projecting $626 billion in sales. Though the figures might vary across various research bodies, Business2Community estimates that the mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will grow to $143 billion. So, the figure at hand is very huge and quite substantial to consider.

So, the war at hand is Desktop Vs Mobile…

Today the word App invariably gets associated with downloading Mobile Apps. These apps are customized for mobile devices and downloaded from ‘App stores’ like iTunes and Google Play, and are operated via phone’s desktop. It is a challenging task to develop these apps, as different apps have to be created for different interfaces, namely, Apple, Android and Blackberry. Today smartphone have inbuilt Mobile Apps and are customized as per the requirements of the device.

This is definitely changing the dynamic of the Mobile Applications market and consumer choices.

These are some Game changers in Mobile Apps as compared to the websites:

• Biometrics: Biometrics refers to technologies that analyzes the human body characteristics like Finger print, Voice, Face, Retina etc. for authenticating a user. With the growing use of smart phones and smart phones equipped with better features and functionalities, enterprise mobility solutions are in demand. To ensure the security aspect of such applications, Biometrics technology is a must. Now a days, phones are coming with finger print recognition and face recognition.
• Geo-locations: Every smartphone has an inbuilt GPS receiver that provides the user their exact current location. Many mobile apps use this feature to provide a location based experience to the user.
• Cameras: Camera is an integral part of the smartphones today. We are not having mobiles that produces output as good as any professional photo. Many applications like Flickr, Lightbox have exploited the feature of camera and user can click and share the photos using their mobile phones. Many vehicle insurance companies have the apps that uses the camera to take pictures of accidental vehicle.
• NFC / Bluetooth: NFC (Near Field communication) and Bluetooth are another way a mobile can interact directly with another devices without the need of any internet connectivity. Many payment solutions are using this technology for making the payment though NFC enabled cards (Contactless cards).
• Sensors: There are many inbuilt sensors that comes within a mobile. These includes:
  • Accelerometer: Used to detect the orientation of the phone.
  • Gyroscope: Used to detect the rotation or twist.
  • Magnetometer: provides with an orientation in relation to earth’s magnetic field.
  • Proximity Sensor: determines the proximity of another object to the sensor.
  • Light Sensor: Some phone as light sensors that adjusts the brightness of the screen based on the natural light.
  • Heart Rate Monitor: Samsung Galaxy S5 measures pulse by detecting the minute pulsations of the blood vessels inside user’s finger.